This is the first message that human received from space. The Apollo 11 mission was a significant millstone in human history. It represented the fact that all imagination about the moon, since Ancient times, replaced by truly observation and touch. Or we could say that, this little step has led a new pathway to understand the space and universe. It also, influenced people’s mind and understand since then.

The moon landing memories are a strong mark on western culture. People became more confidence while demanded more space for self-expression. With the exploration of curiosity and imagination, we went into the “Space Age”. A lot of material (plastic, metal, PVA…) had been used in new areas, like fashion, furniture design, etc. The geometrical figure represented as part of the Futurism design language. We truly believe that there are no limits of human and human’s creativity.

The surface of the moon is actually dark. We can see the moonlight just because the sunlight is reflected on the parts of the moon surface where the sun shines, which influences the appearance of the Moon. The moon is in synchronous rotation as it orbits Earth, just like our culture memory always stands deep in our mind and influences our behaviors subconsciously. It is undoubtedly a unique and powerful expression to realize the beauty and power of this memory and turn it into our design language. The creation of design is more about finding the inner connection between environment and culture, and make people reconsider daily life which has been taken for granted. 

This time, the FRUSTUM’s want to say “happy Mid-autumn Festival” by a design project about our culture and memory: to represent East/ West moon symbology with FRUSTUM design language. With “colorful paper lanterns”, this traditional material, we would show how cultural memory “influences” our designs, and how the design work represent everyone’s individual experience. 

The design concept came from the structure of our studio. It combines our imagination about the moon with our life/work environment. The moon rabbits like all the Frustum design members, they stay with the moon as the moon orbits Earth.

The biggest rabbit stand in front of the moon, just like the Chinese legend story. The red rocket means the influence of western culture, but also, comes form the toy rocket in our studio.