Frustum Brand Identity v1.0 – Branding

We always focus on the things under the spotlight but ignored the shadows behind them. Sometimes, those ‘ignored’ things are the fundamental part and have a significant influence. As you may find in the branding identity, we use design to connect the unrelated parts, we want to focus on inconspicuous things and links in our design philosophy.

Hong Kong | Designed by Chester Lau, Yoyo Yau

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