Motion Type - Motion Graphic
What we refer to as "Motion Type" is an approach that merges the elements of time and motion, effecting a transformation of the spatial state through the manipulation of graphic form, with the goal of elevating the space. Motion Type exemplifies the following themes:
· Motion as a medium for creating a transformation of positive and negative space;
· Endowing the billboard with a new significance and function;
By incorporating "Motion Type" into the billboard, it creates a momentary and ephemeral experience for the public, enlivening and reshaping the space through visual art. It generates a new spiritual gateway that seamlessly integrates with the Swire Group's shopping mall and harmoniously blends with the surrounding abstract and concrete landscape.
London & Shanghai | Designed by Chester Lau
Every piece of a type reacts to sound in an abstract way
