To maximise the impact of the campaign, Frustum Design Gallery assisted GE Healthcare in presenting the exhibition in an artpath in one of the underground, Taikoo Li, Qiantan in Shanghai. This allowed the client to gain more public exposure and combine the impact of the different venues.
Frustum Design Gallery has held an art program called ‘One Sec Art’ in the bustling business centres of major cities in China, including Shanghai, Beijing, Guangzhou, Chengdu, etc. The concept is to utilise vacant spaces and LED screens in the cities to rejuvenate them through art and create new experiences and imaginations.
The GE Healthcare Join Pink 2023 campaign is an example of how the Frustum team creatively harmonizes the client’s requirements with resources.